Catherine Halprin Consulting is an independent strategic consulting service with a focus on branding, marketing and advertising; located in the Montreal, QC area with clients and availability situated across Canada and the U.S.
Female owned and operated
Member of the Academy Marketing Sciences
Member of the Canadian Marketing Association
Member of the Association Française du Marketing
Member of WISE (Women is Sports Entertainment)
$1500 USD/hour — I help business clients assess and identify areas of improvement. Companies and organizations can both benefit from a critical eye when evaluating current operations set against their pre-determined KPIs (key performance indicators).
Project rate — I help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
Customer-centric businesses build a virtuous cycle we call the "customer wheel." I help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
Variable hourly rate — Plainly put: Traditional focus groups are dead. Multi-generational social watch is growing. So who do you talk to to learn about your audience? Who values YOU is who you need.
I'll show you how to engage with your customer so you can know just how and where to direct your money towards them.
In other words, I help clients understand their customer needs and behaviors through generational segmentation resulting in actionable insights that will enable and define a brand to better connect with their market. Within these insights there will be a clear "area of advantage" which I'll show you how to better implement business decisions and financial placements.
Variable hourly rate — Think of me as part art, part science. The point where the business goals are realized and the creative ideation begins is where we come in. I make the connection and communicate the targeted direction into conceptual and tactical points of differentiation, thus allowing your creative partners to step in and bring the business objectives to life through their creative expressions.
Personal: $355/hour —You're a small or individual business with a soon-t0-be large footprint -but first you need more customers to get there; I get that. I'll make sure that you've mastered the fundamentals of branding, brand positioning; and then help you to navigate through to the next steps of solving barriers such as awareness, adoption and new-customer acquisitions.
Business: retainer or variable project rate — I help companies align marketing and brand strategy with overarching business objectives; ensure that current marketing investments are generating their highest possible ROIs and help to reinforce the brand image, position, and outward appearance towards not only their current loyalty-base but also with aim at new adopters.
Variable project rate —Making sure that your company's on track with its advocacy and CSR efforts in an important part of any annual strategic plan. I'll identify key areas where you're doing well and areas where I can help you increase your efforts in giving back.
Variable hourly rate — Having the right communications plan starts with knowing who you're talking to and how to speak to them with content that they find relevant and necessary. I'll help you craft that plan and help you get on a path to creating connections that count.
Variable hourly rate — Messaging is the lifeline between your business and your customers. To ensure you're sending the right messages at the right time and to the right people, I'll perform a communications audit and help you to develop a cohesive plan that will not only save you time but will allow to you measure results and receive actionable feedback.